When someone in Brighton types "best vet near me" into ChatGPT or Perplexity, the model names two or three businesses. This page is how Brighton vets make sure they are on that list.
Brighton has around 280,000 across Brighton and Hove. Housing stock varies: Regency terraces in Kemptown, Victorian conversions in Hanover and bay-front semis in Preston Park. When a homeowner in Hanover, Fiveways or Hove hits a dog that stopped eating two days ago, the first search now often happens inside ChatGPT, Perplexity or Google AI Overviews rather than on page one of Google. The model answers with two or three named businesses. Every vet not on that list is invisible for that query.
Typical Brighton pricing for a vet is £40 to £70 for a standard consultation, £200 to £350 for a cat spay. Work covered includes vaccinations, neutering, dental cleans. Where regulation applies, customers expect to see Royal College of Veterinary Surgeons credentials on the homepage. AI models read the same homepage; they weigh plain-language pricing, clear service lists and structured schema far more than they weigh marketing copy.
A worked example from our 20-questions list: a Brighton customer types "best vet in Brighton for vaccinations" into ChatGPT. The model pulls from FAQ schema, LocalBusiness schema and the first 40 words of candidate homepages. If your site has none of those three signals, you will not be cited, regardless of how long you have traded in Brighton.
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Book the auditStart by asking ChatGPT or Perplexity directly: "best vet in Brighton". The model names two or three businesses. Cross-check against Google Business Profile reviews, verify Royal College of Veterinary Surgeons registration where relevant, and ask for a written quote. Typical price in Brighton is £40 to £70 for a standard consultation, £200 to £350 for a cat spay.
A straight answer here matters. Reputable Brighton vets quote the call-out or hourly structure on the first page of their website. If you cannot find it, ask before booking. Models like ChatGPT pull these answers from FAQ schema, which is why the businesses that publish clear pricing get cited more often.
More Brighton residents are typing "vet near me" into ChatGPT, Perplexity and Google AI Overviews instead of scrolling through ten blue links. The tool names two or three businesses. Every vet not on that short list is invisible for that query. A 60-second check at getseoforai.com/checker.html shows whether you are being cited.