When a customer types a question into ChatGPT, Perplexity, or Google's AI Overview, the model does not rank ten links. It picks two or three names. You are either one of them, or you are not.
Before you can fix your AI visibility, you need to know what your customers are actually asking. This free PDF gives you the exact 20 questions we use in our audits, plus trade-specific add-ons for plumbers, electricians, accountants, vets, dentists and physios.
Download the PDF Read in browserPlus 5 trade-specific questions each for:
Plumbers, electricians, accountants, vets, dentists, physios.
Open ChatGPT. Paste the questions, one at a time. In a simple spreadsheet, record whether your business name appears, which competitor appears, and what source was cited. Re-run monthly. That is your AI visibility dashboard, no tool needed.
Not sure if you show up at all?
Run the free AI Visibility Checker first. Takes 60 seconds. Tells you which AI engines currently cite you and which do not.
A free 3-page PDF with 20 prompts we use in every paid audit. 10 universal prompts that work for any trade, plus 5 specific prompts each for plumbers, electricians, accountants, vets, dentists and physios. You paste them into ChatGPT, Perplexity and Google AI Overviews, record which businesses get named, and build a monthly AI visibility tracker in a plain spreadsheet.
Yes and no. The PDF is free, and there is no signup wall. The download link on this page takes you straight to the file. You can read it in the browser or save it locally. We ask for an email only if you want the monthly update and the new trade add-ons when we release them, which is optional.
Open ChatGPT, Perplexity and Google AI Overviews in separate tabs. Paste each question one at a time, substituting your town and trade into the brackets. In a spreadsheet, record whether your business is named, which competitor was cited, and the source the model linked to. Repeat monthly. The gap between your name appearing and your competitors appearing is your AI visibility gap.
Once a month is enough for most small businesses. AI models refresh their retrieval layers roughly every 2 to 6 weeks, so weekly checking is overkill. If you have just published a new service page, added reviews or earned press coverage, run the prompts 30 days later to see whether the citation has moved. Keep the spreadsheet running for at least 6 months so you can see the trend.
Yes. The universal 10 work for any trade, any country and any service category. The 6 trade-specific add-ons, plumbers, electricians, accountants, vets, dentists and physios, are examples to adapt. Swap the noun, keep the structure. If you want us to build a custom prompt set for your trade, that is included in the $197 audit.
Because ChatGPT, Perplexity and Google AI Overviews answer the full question in one go, with a short list of named businesses, instead of 10 blue links to sift through. For high-intent queries like emergency plumber near me or accountant for sole traders, that is faster and less stressful. The tradeoff is that only 2 or 3 businesses get named. Your job is to be one of them.
Four things, in order. Fix your Google Business Profile, category, description, hours, photos. Add FAQPage and LocalBusiness schema to your site, our free schema pack has paste-ready blocks. Rewrite your top service page to answer the exact prompt you just tested. Collect 10 fresh Google reviews. If you want that work done for you, the $197 audit ships the full list in 48 hours.
Yes. Send the link, attach the file, print it, use it with clients, use it inside an agency, rebadge it internally. The only thing we ask is that you do not republish it on a public URL or sell it on as your own product. If you are an agency and want a white-label version with your branding, email [email protected] and we will sort something out.
The 20-page AI Search Readiness Workbook walks you through 20 exact fixes, one per page, with copy-paste schema snippets. Or hand it over.