The 48-hour schema snippet pack.

What is JSON-LD schema and why does a small business need it?

JSON-LD is a small block of structured data that sits inside the head of a web page. It tells search engines and AI models, in plain machine-readable form, what the page is about, who runs the business, where it is, what hours it keeps, what it sells and what customers ask. Without it, ChatGPT, Perplexity and Google AI Overviews have to guess. With it, they can quote you directly.

Which schema types matter most for AI citations?

Four. LocalBusiness gives the model your name, address, phone and hours. FAQPage lets it lift your answers verbatim, which is the single biggest lever for citation rate. Service or ProfessionalService describes each thing you sell. AggregateRating lets the model quote your review count and average score. Adding these four covers roughly 80 percent of the structured data lift for a typical small business site.

How long does it take to install the schema pack?

Under 90 minutes for most small business sites. The pack is labelled the 48-hour pack because that is the realistic end-to-end window including validation, testing in ChatGPT, and a quick revisit 24 hours later. The actual paste is quick. Open the file, copy the block that matches your trade, replace the bracketed placeholders with your details, paste inside the head tag of each relevant page, save, validate.

Where do I paste the JSON-LD code?

Inside the head tag of your site, between the opening and closing head brackets. In WordPress, use a plugin like Insert Headers and Footers, or paste into the theme header.php. In Squarespace, use Settings, Advanced, Code Injection, Header. In Wix, use Marketing and SEO, Tools, Custom Code, Head. In Shopify, edit theme.liquid and paste before the closing head tag. The PDF covers each platform.

How do I know the schema is working?

Two tests. First, paste your page URL into Google's Rich Results Test at search.google.com/test/rich-results. It will parse the JSON-LD and flag any errors. Second, paste it into schema.org/validator for strict conformance. Both are free. If both pass, the schema is machine-readable. Citation impact takes 2 to 8 weeks as search engines recrawl and AI retrieval layers refresh.

Will adding schema break my website?

No. JSON-LD sits in a script tag with type application/ld+json, which browsers ignore entirely for rendering. It is invisible to visitors. The worst a broken block can do is get ignored by search engines. It cannot affect layout, speed meaningfully, or block any other script. If you are nervous, paste into one page first, validate, then roll out to the rest.

Do I need schema on every page or just the homepage?

Homepage gets LocalBusiness and Organization. Each service page gets Service or ProfessionalService describing that specific service. Any page with an FAQ gets FAQPage with the questions on that page. Contact pages get LocalBusiness again. Do not paste the same block on every page, because duplicate schema on unrelated pages can confuse the retrieval layer. The PDF shows which block goes on which page.

Is the schema pack really free and can I use it for clients?

Yes, free, no signup wall, the download link on this page gives you the PDF directly. Use it for your own business, use it inside an agency, use it with clients, print it, translate it, adapt it. The only restriction is that you do not republish it on a public URL or resell it as your own product. Agencies wanting a white-label version, email [email protected].