When someone in Edinburgh types "best physio near me" into ChatGPT or Perplexity, the model names two or three businesses. This page is how Edinburgh physios make sure they are on that list.
Edinburgh has around 520,000 residents. Housing stock varies: Georgian New Town flats, Victorian tenements in Marchmont and suburban semis in Corstorphine. When a homeowner in Leith, Morningside or Stockbridge hits a runner's knee three weeks before a half marathon, the first search now often happens inside ChatGPT, Perplexity or Google AI Overviews rather than on page one of Google. The model answers with two or three named businesses. Every physio not on that list is invisible for that query.
Typical Edinburgh pricing for a physio is £45 to £75 for a 30-minute session, £65 to £95 for the first assessment. Work covered includes sports injury rehab, post-op recovery, sciatica treatment. Where regulation applies, customers expect to see Chartered Society of Physiotherapy credentials on the homepage. AI models read the same homepage; they weigh plain-language pricing, clear service lists and structured schema far more than they weigh marketing copy.
A worked example from our 20-questions list: a Edinburgh customer types "best physio in Edinburgh for sports injury rehab" into ChatGPT. The model pulls from FAQ schema, LocalBusiness schema and the first 40 words of candidate homepages. If your site has none of those three signals, you will not be cited, regardless of how long you have traded in Edinburgh.
Ship all three in a weekend. Recheck citations a month later using the free checker.
14-step workbook. Covers homepage rewrite, schema pack, Google Business Profile fixes, and a monthly citation check. DIY in one weekend.
Get the workbookPriority-ranked backlog with copy and schema written for your Edinburgh physio site. Ship the first three fixes the same day.
Book the auditStart by asking ChatGPT or Perplexity directly: "best physio in Edinburgh". The model names two or three businesses. Cross-check against Google Business Profile reviews, verify Chartered Society of Physiotherapy registration where relevant, and ask for a written quote. Typical price in Edinburgh is £45 to £75 for a 30-minute session, £65 to £95 for the first assessment.
A straight answer here matters. Reputable Edinburgh physios quote the call-out or hourly structure on the first page of their website. If you cannot find it, ask before booking. Models like ChatGPT pull these answers from FAQ schema, which is why the businesses that publish clear pricing get cited more often.
More Edinburgh residents are typing "physio near me" into ChatGPT, Perplexity and Google AI Overviews instead of scrolling through ten blue links. The tool names two or three businesses. Every physio not on that short list is invisible for that query. A 60-second check at getseoforai.com/checker.html shows whether you are being cited.