When someone in Cambridge types "best physio near me" into ChatGPT or Perplexity, the model names two or three businesses. This page is how Cambridge physios make sure they are on that list.
Cambridge has around 150,000 in the city, more during term. Housing stock varies: Victorian terraces in Mill Road, college-owned stock across the centre and new-builds in Trumpington. When a homeowner in Mill Road, Chesterton or Cherry Hinton hits a runner's knee three weeks before a half marathon, the first search now often happens inside ChatGPT, Perplexity or Google AI Overviews rather than on page one of Google. The model answers with two or three named businesses. Every physio not on that list is invisible for that query.
Typical Cambridge pricing for a physio is £45 to £75 for a 30-minute session, £65 to £95 for the first assessment. Work covered includes sports injury rehab, post-op recovery, sciatica treatment. Where regulation applies, customers expect to see Chartered Society of Physiotherapy credentials on the homepage. AI models read the same homepage; they weigh plain-language pricing, clear service lists and structured schema far more than they weigh marketing copy.
A worked example from our 20-questions list: a Cambridge customer types "best physio in Cambridge for sports injury rehab" into ChatGPT. The model pulls from FAQ schema, LocalBusiness schema and the first 40 words of candidate homepages. If your site has none of those three signals, you will not be cited, regardless of how long you have traded in Cambridge.
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Book the auditStart by asking ChatGPT or Perplexity directly: "best physio in Cambridge". The model names two or three businesses. Cross-check against Google Business Profile reviews, verify Chartered Society of Physiotherapy registration where relevant, and ask for a written quote. Typical price in Cambridge is £45 to £75 for a 30-minute session, £65 to £95 for the first assessment.
A straight answer here matters. Reputable Cambridge physios quote the call-out or hourly structure on the first page of their website. If you cannot find it, ask before booking. Models like ChatGPT pull these answers from FAQ schema, which is why the businesses that publish clear pricing get cited more often.
More Cambridge residents are typing "physio near me" into ChatGPT, Perplexity and Google AI Overviews instead of scrolling through ten blue links. The tool names two or three businesses. Every physio not on that short list is invisible for that query. A 60-second check at getseoforai.com/checker.html shows whether you are being cited.