Enter your business name, town and trade. We run the diagnosis on this page, no need to bounce out to ChatGPT yourself. Then a $10 PDF or $25 online walkthrough closes the gap.
That is the test. The customer is doing it before they call. If your name is in the answer, you are getting the call. If not, the call goes to whoever ChatGPT named instead.
The numbers behind the shift, dated and sourced (worth pinning to a board):
The customer is asking a different question now, and the answer is no longer ten names. It is three.
Looking for guidance for your specific trade? See AI visibility by industry: tailored checklists for plumbers, electricians, accountants, dog groomers, vets and more.
The businesses ChatGPT names have all three. The businesses it ignores tend to have none. Plain English version, the technical names hide in the parenthetical:
Most owners do all three in a weekend. Some pay us $299 to hand back the exact lines of code to paste, 15 minutes of work once it lands. Either way the work is the work.
The Toolkit at $49 is the obvious choice for most owners. The Workbook at $25 is the cheapest path if you would rather work from a PDF. The Fix List at $299 is for owners who want the analysis run for them and the code handed back. Same outcome, three ways in.
Simple, copy-and-paste, you do the work. A step-by-step PDF that walks you page by page through every fix, with the exact prompts and code blocks ready to drop into your site.
The workbook, but built into a guided web flow. Type your details once and the toolkit generates every prompt and schema block customised for your business, ready to one-click copy. Save your progress, watch a 60-second video for each step.
We run the analysis for you and hand back finished code. Skip the diagnostic work entirely. We check your site, your Google Business Profile, your competitors, and deliver a branded PDF in 24 to 48 hours with the exact code mapped to your business.
Prices in US dollars. Designed for US small business operators. 30-day refund on the workbook if it doesn't earn its keep.
Want us to run the work end to end? Got a question? [email protected].
Open ChatGPT, Perplexity and Google AI Overviews in separate tabs. Type the question a real customer would type, for example, best plumber in Findlay Ohio, or HVAC contractor near me. Record which businesses are named and which sources are cited. Repeat 10 to 20 times with variations. If your name never appears, you have an AI visibility problem. The free checker automates this in under 60 seconds.
Usually one of four reasons. First, your FAQ section isn't formatted in a way AI models can read (the format is called JSON-LD, a small piece of code that tells the AI "this is a question, this is the answer"). Second, your Google Business Profile is half finished, so the AI has no trusted location signal. Third, your service pages don't answer the specific questions customers type into ChatGPT. Fourth, your reviews, press and directory listings are thin, so the model has nothing to cross-reference. Fix those four and citations tend to follow within 30 to 90 days.
Three tiers, all one-off. The $25 workbook gives you 22 pages of paste-and-go fixes you ship yourself. The $99 Interactive Toolkit (currently $49 opening discount) is the workbook turned into a guided web flow with personalised prompts and progress tracking. The $299 audit is the analysis Fix List, delivered as a branded PDF in 24 to 48 hours. There is no recurring ad spend because AI citations are earned through structure, not bid.
Yes, for two reasons. AI models are trained partly on search-indexed pages, and schema makes a page easier to parse and classify. The retrieval layer that feeds live results into ChatGPT and Perplexity uses the same structured data signals Google uses. FAQPage, LocalBusiness and Service schema have the biggest effect on small-business citation rates. Our free schema pack gives you paste-ready blocks for five trades.
How often and how prominently your business is mentioned when people ask ChatGPT, Perplexity, Claude or Google AI Overviews for recommendations in your category. High visibility means getting cited by name. Low visibility means you're invisible to these tools.
Classic SEO targets Google's blue links. SEO for AI targets the summary AI models give directly, sometimes called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO). The techniques overlap (structured data, clear FAQs, strong Google Business Profile), but the targets, and the signals the models weight, are different.
No. Local service businesses and small independents have an advantage because AI models prefer specific, trustworthy, location-relevant answers over generic big-brand content. The fixes are technical and editorial, not brand-size.
Yes. The methodology is built for US small business operators first, but works for any English-speaking market because AI models rank results the same way globally. The same structural fixes work wherever English is the business language.
24 to 48 hours after we receive your details. You get a branded PDF with 10 to 15 prioritised actions, each scored by effort and impact.
A 20-page PDF with one specific fix per page covering Google Business Profile, FAQ structure, schema markup, review prompts, content gaps, and how to test whether AI tools mention you. Copy-paste templates, no jargon, instant download after checkout.
Yes. Run it at /checker/. Enter your business name, city, and trade, and we generate the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup to run it. We only ask for an email if you'd like the PDF summary sent to you.
GEO stands for Generative Engine Optimisation. It targets the summary AI models give directly, sometimes called Answer Engine Optimisation (AEO). Classic SEO targets Google's blue links and is judged by ranking position. GEO is judged by whether AI models cite your business by name. The fixes overlap (schema, FAQs, Google Business Profile) but the targets differ.
Typically 30 to 90 days after the four core fixes are in place: an AI-friendly robots.txt, FAQPage and LocalBusiness schema, a complete Google Business Profile, and at least three trusted external mentions (Reddit, niche forums, directory listings). Speed depends mostly on how often AI crawlers re-index the site and how quickly third parties pick up the content.
For local service businesses, yes, in nearly every case. AI models lean heavily on Google Business Profile as a trusted location signal. If you sell only digital products and operate online-only, GBP matters less, but you still need a verified entity (Organization schema, LinkedIn company page, registered domain).
SEO for AI is a working project, not an agency. No quarterly growth targets, no sales team, no cold-calling. We started on AI search visibility early because our own clients needed it. Now the methodology is opened up to anyone who needs it, anywhere English is the business language.
If you'd like a plain-English conversation about what's going on and whether we can help, email us. We'll tell you honestly whether you need us or whether the free workbook will do the job on its own.
Email [email protected] with your business name and website. We'll come back within a working day.
Or start with the free checker: run it in under 60 seconds.