If it doesn't, you're losing work to competitors who figured this out first. The fix isn't complicated, but it is specific. Run the free check below, or skip ahead to the $15 workbook.
Classic search used to send visitors ten blue links. Now ChatGPT, Perplexity, Claude and Google AI Overviews answer the question directly, and mention a handful of businesses by name. If your business isn't one of them, the customer never sees you.
Most small business websites weren't built for this. They were built for humans clicking, not machines summarising. Which means:
None of that is your fault. It's just new. The fixes take hours, not months, and most of your competitors haven't started.
Looking for guidance for your specific trade? See AI visibility by industry: tailored checklists for plumbers, electricians, accountants, dog groomers, vets and more.
Start cheap with the workbook, or skip to the tier that fits. All delivered as polished, branded PDFs you can act on.
Also available. $349 per month retainer for ongoing visibility. $1,497 Full Launch Bundle (audit + DFY + three months retainer, saves $646). Or compare all tiers side by side.
Prices in US dollars. We work with businesses across the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand.
Open ChatGPT, Perplexity and Google AI Overviews in separate tabs. Type the question a real customer would type, for example, best plumber in Bristol, or accountant for sole traders near me. Record which businesses are named and which sources are cited. Repeat 10 to 20 times with variations. If your name never appears, you have an AI visibility problem. The free checker automates this in under 60 seconds.
Usually one of four reasons. Your FAQs are not in JSON-LD, so AI models cannot lift them cleanly. Your Google Business Profile is half finished, so there is no trusted location signal. Your service pages do not answer the specific questions customers type. Or your reviews, press and directory listings are thin, so the model has nothing to cross-reference. Fix those four and citations tend to follow within 30 to 90 days.
Anything from free to around £1,500, depending on how much you want to do yourself. The $15 workbook gives you 20 specific fixes. The $197 audit gives you a prioritised action list. The $499 DIY+ pack adds paste-ready artefacts. The $899 done-for-you pack includes the install. There is no recurring ad spend because AI citations are earned through structure, not bid.
Yes, for two reasons. AI models are trained partly on search-indexed pages, and schema makes a page easier to parse and classify. The retrieval layer that feeds live results into ChatGPT and Perplexity uses the same structured data signals Google uses. FAQPage, LocalBusiness and Service schema have the biggest effect on small-business citation rates. Our free schema pack gives you paste-ready blocks for five trades.
How often and how prominently your business is mentioned when people ask ChatGPT, Perplexity, Claude or Google AI Overviews for recommendations in your category. High visibility means getting cited by name. Low visibility means you're invisible to these tools.
Classic SEO targets Google's blue links. SEO for AI targets the summary AI models give directly, sometimes called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO). The techniques overlap (structured data, clear FAQs, strong Google Business Profile), but the targets, and the signals the models weight, are different.
No. Local service businesses and small independents have an advantage because AI models prefer specific, trustworthy, location-relevant answers over generic big-brand content. The fixes are technical and editorial, not brand-size.
Yes. The methodology is built for any English-speaking market: US, Canada, UK, Ireland, Australia, New Zealand. AI models rank results the same way globally, so the same structural fixes work everywhere English is the business language.
24 to 48 hours after we receive your details. You get a branded PDF with 10 to 15 prioritised actions, each scored by effort and impact.
A 20-page PDF with one specific fix per page covering Google Business Profile, FAQ structure, schema markup, review prompts, content gaps, and how to test whether AI tools mention you. Copy-paste templates, no jargon, instant download after checkout.
Yes. Run it at /checker.html. Enter your business name, city, and trade, and we generate the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup to run it. We only ask for an email if you'd like the PDF summary sent to you.
SEO for AI is a working project, not an agency. No quarterly growth targets, no sales team, no cold-calling. We started on AI search visibility early because our own clients needed it. Now the methodology is opened up to anyone who needs it, anywhere English is the business language.
If you'd like a plain-English conversation about what's going on and whether we can help, email us. We'll tell you honestly whether you need us or whether the free workbook will do the job on its own.
Email [email protected] with your business name and website. We'll come back within a working day.
Or start with the free checker: run it in under 60 seconds.