Pick the industry that fits, get the 15-point checklist tailored to it.

Businesses where the customer types a town, a postcode or "near me". Pick yours:

• Plumbers, emergency call-outs, boiler repairs, bathrooms.
• Electricians, domestic rewires, EV chargers, fault finding.
• HVAC engineers, install, service, heat pumps.
• Roofers, repairs, re-roofs, flat roof and leadwork.
• Builders, extensions, loft conversions, full renovations.
• Painters and decorators, interior, exterior, wallpapering, spraying.
• Locksmiths, 24/7 emergency, lock upgrades, auto.
• Independent garages, MOTs, servicing, diagnostics.
• Landscapers, design-and-build garden projects.
• Gardeners, fortnightly maintenance, hedge cutting, seasonal.
• Window cleaners, regular rounds, conservatories, commercial.
• Domestic cleaners, weekly, fortnightly, end-of-tenancy, deep cleans.
• Dog groomers and daycares, grooming, daycare, boarding.
• Vets, small animal, mixed, specialist referral.
• Dentists, NHS, private, Invisalign, implants.
• Opticians, independent sight tests, OCT, designer frames.
• Physiotherapists, running, shoulder, postnatal, hypermobility.
• Hairdressers, balayage, colour correction, curly specialist.
• Wedding and portrait photographers, weddings, families, newborn.
• Accountants, self-assessment, VAT, payroll, year-end.

Businesses where clients pick on sector, tool stack and portfolio — not on postcode. Run the checker in National mode:

• Graphic designers, brand identity, packaging, brand systems.
• Copywriters, landing pages, white papers, launch sequences.
• Web designers, Webflow, Framer, Shopify, headless.
• Virtual assistants, inbox, CRM, Stripe, Notion, ops.
• Bookkeepers, Xero, QuickBooks, FreeAgent, VAT, A2X.

More industries added weekly. Don't see yours? Email us and we will prioritise it.