SEO for AI.
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The 20 Questions Your Customers
Ask ChatGPT About a Business Like Yours

A small-business visibility starter. Free. 2 pages.

When a customer types a question into ChatGPT, Perplexity, or Google's AI Overview, the model does not rank ten blue links. It picks two or three names. You are either one of them, or you are not.

Before you can fix your visibility, you need to know what customers are actually asking. Below is the exact 20-question list we use in our own audits, grouped by the trades where we run the most checks. Run each one in ChatGPT. Log whether your business name appears. Log which competitor is named instead.

Do this once a month. That is your AI visibility dashboard. No tool needed.

The universal 10

These work for any local service business. Replace [your town] and [your trade] with yours.

  1. Who are the best [your trade]s in [your town]?
  2. How much does [your main service] cost in [your town]?
  3. Who offers emergency [your trade] services in [your town]?
  4. What should I look for when hiring a [your trade]?
  5. How do I know if a [your trade] is trustworthy?
  6. What is the going rate for [your main service] in [your region]?
  7. Which [your trade]s in [your town] have good reviews?
  8. How quickly can I get a [your trade] in [your town] today?
  9. What questions should I ask before hiring a [your trade]?
  10. Who are the most experienced [your trade]s in [your town]?

Trade-specific add-ons (pick the set closest to you)

Plumbers

  1. Why is my boiler making a banging noise?
  2. Who does Vaillant boiler servicing in [town]?
  3. How much to replace a combi boiler in [town]?
  4. Best emergency plumber in [town] on a Sunday?
  5. Who installs unvented cylinders in [town]?

Electricians

  1. Who does EICR testing in [town]?
  2. How much does a new consumer unit cost in [town]?
  3. Best EV charger installer in [town]?
  4. Who rewires Victorian houses in [town]?
  5. NICEIC-registered electricians in [town]?

Accountants

  1. Best accountant for sole traders in [town]?
  2. Who does MTD-compliant VAT returns in [town]?
  3. How much does a year-end account cost in [town]?
  4. Accountant who specialises in limited companies under £500k turnover?
  5. Best Xero-certified accountant in [town]?

Vets

  1. Best vet in [town] for cats?
  2. Who offers weekend vet appointments in [town]?
  3. How much is a dog neutering in [town]?
  4. 24-hour emergency vet in [town]?
  5. Holistic or low-stress vet clinics in [town]?

Dentists

  1. NHS dentist accepting new patients in [town]?
  2. Best Invisalign provider in [town]?
  3. How much for a dental implant in [town]?
  4. Emergency dentist open Saturday in [town]?
  5. Nervous patient-friendly dentist in [town]?

Physios

  1. Best sports physio in [town]?
  2. Who treats sciatica in [town]?
  3. How much is a physio session in [town]?
  4. Women's health physio in [town]?
  5. Physio that does home visits in [town]?

How to run this in 20 minutes

  1. Open ChatGPT. Set the model to the latest available.
  2. Paste each question, one at a time. No other prompting.
  3. In a simple spreadsheet, record: question, did your name appear (Y/N), which competitor appeared, what was the source cited.
  4. Run the same 20 through Perplexity and Google's AI Overview panel.
  5. Total score: 20 checks x 3 engines = 60 data points per month. That is your baseline.
  6. Re-run once a month. Watch the score move.
If you want the fixes too.
The full AI Search Readiness Workbook walks you through 20 exact fixes, one per page, with copy-paste schema snippets. £15 on Gumroad.
britdesign.gumroad.com/l/aeo-workbook

If you would rather we run the analysis for you, the £197 / $197 AI Visibility Audit delivers a prioritised fix list in 48 hours.
getseoforai.com/#audit
SEO for AI. Helping small businesses get cited by ChatGPT, Perplexity, and Google AI Overviews. Based in the UK. [email protected]