When a customer types a question into ChatGPT, Perplexity, or Google's AI Overview, the model does not rank ten blue links. It picks two or three names. You are either one of them, or you are not.
Before you can fix your visibility, you need to know what customers are actually asking. Below is the exact 20-question list we use in our own audits, grouped by the trades where we run the most checks. Run each one in ChatGPT. Log whether your business name appears. Log which competitor is named instead.
Do this once a month. That is your AI visibility dashboard. No tool needed.
These work for any local service business. Replace [your town] and [your trade] with yours.