If it does not, the homeowner is going to request an inspection with the roofer ChatGPT named instead. Fix the three signals that get a roofing company cited, in one weekend, with no agency involvement.
ChatGPT picks roofers it can quote cleanly. A FAQ block with five real homeowner questions and answers, wrapped in JSON-LD, gives the model exactly that. Use the questions homeowners in Detroit actually type before they request an inspection, not generic marketing copy.
Your Detroit address, phone, opening hours and the categories that match your services (Storm Damage, Re-roof, Metal Roofing, Commercial Flat Roof). Most roofers in Detroit have nothing in this slot. Adding a single RoofingContractor JSON-LD block typically lifts citation rate within 14 days.
Primary category set. Every secondary category slot used. Service area set to Detroit and surrounding suburbs. Description rewritten in 750 characters. New photos every 30 days. AI models cross-reference your site against your GBP and weight you down for any mismatch.
Fix those three, in that order, and your roofing company starts appearing in ChatGPT, Perplexity and Claude answers for "best roofer in Detroit" inside a month.
Run the free check below. We generate the exact prompts a homeowner in Detroit would type to find a roofer, then you paste them into ChatGPT, Perplexity and Claude. If your roofing company does not come up, you have data, not a feeling.
Two prompts free, no signup. Email gate before the third prompt and the self-check, then a free 4-page Teaser PDF lands in your inbox.
Three paths, depending on how much time you have.
22 pages, 39 paste-ready actions. The FAQ schema, the RoofingContractor schema, the homepage rewrite, the GBP checklist. About 90 minutes of work for a Detroit roofing company.
Get the workbook, $15Same content as the workbook but as a guided web flow with personalised prompts, progress tracker, and short video walkthroughs. Launch price.
Get the toolkit, $49We run the analysis on your Detroit roofing company. You get a 12 to 15 page Fix List PDF with the exact 5 to 8 lines of code to paste, plus the FAQ schema, the LocalBusiness JSON-LD, and the homepage rewrite. 15 minutes to apply once we deliver. We never log into your site.
Order the Fix List, $197