When a customer in Chicago asks ChatGPT for the best plumber, three names come back. Yours is either one of them or it is not. The work to be one of them is small and specific. Most owners do it in a weekend.
Two years ago, a customer in Chicago typed "plumber near me" into Google and saw ten plumbers. They picked one. You were on the list, often near the top, and the phone rang.
Now they ask ChatGPT or Google AI Overviews the same question, and three names come back in a sentence. Three. Not ten. The customer reads the sentence and book a job. The other seven plumbers get nothing.
The cited three are not always the biggest, the most-reviewed, or the longest established. They are the three the AI tools could quote cleanly, with a real address, real opening hours, real answers to the questions a customer in Chicago actually asks. That is the work this site is about.
Write them down. Answer each in 40 to 80 words on your homepage, in plain English, the way you would answer them on the phone. Wrap them in a small piece of code that AI tools recognise (called FAQPage schema, free, takes 15 minutes if you have site access). The plumbers in Chicago who get cited have these. Most do not.
One block of code on your homepage that names your Chicago address, your phone, your opening hours, and the categories that match your services (Emergency plumber, Drainage specialist, Boiler installer, Bathroom fitter). The technical name is Plumber schema. The point is, the AI tools can answer "where in Chicago" without guessing.
Primary category set. Every secondary category slot used. Service area set to Chicago and surrounding suburbs. Description rewritten in 750 characters. New photos every 30 days. AI models cross-reference your site against your Google profile and quietly de-rank you for any mismatch.
Fix those three and your plumbing business starts appearing in the answers ChatGPT and Google AI Overviews give for "best plumber in Chicago". Most owners see movement inside 30 days.
Open ChatGPT or Gemini in another tab. Paste this: "Who are the best plumbers in Chicago?" If your name does not come up in the answer, that is the gap. The free check below runs the same test for you, with the customer-style prompts already written for Chicago.
Run the first two prompts free, no email. The third prompt and the rest of the report are behind an email gate. The 4-page Starter PDF lands in your inbox after.
Three paths, depending on how much time you have. The Toolkit is what most owners pick.
The interactive web version of the workbook. Personalised prompts for your Chicago plumbing business, the additional checker questions the PDF cannot do, direct-link buttons that open ChatGPT and Gemini with the prompts pre-filled, save and resume. Most owners use this on a Saturday morning and ship the changes by Sunday.
Get the Toolkit, $4922 pages, 39 paste-ready actions. The full version of what is on your screen, in PDF form, no web flow. About 90 minutes of work for a Chicago plumbing business. Use this if you prefer to read on paper.
Get the Workbook, $25We run the work on your Chicago plumbing business. You get a 12 to 15 page Fix List PDF with the exact 5 to 8 lines of code to paste, plus the schema, the homepage rewrite, the Google Business Profile checklist. 15 minutes of pasting once we deliver. We never log into your site.
Order the Fix List, $299