If it does not, the client is going to request a consultation with the lawyer ChatGPT named instead. Fix the three signals that get a law firm cited, in one weekend, with no agency involvement.
ChatGPT picks lawyers it can quote cleanly. A FAQ block with five real client questions and answers, wrapped in JSON-LD, gives the model exactly that. Use the questions clients in Phoenix actually type before they request a consultation, not generic marketing copy.
Your Phoenix address, phone, opening hours and the categories that match your services (Personal Injury, Family Law, Estate Planning, Business Law). Most lawyers in Phoenix have nothing in this slot. Adding a single Attorney JSON-LD block typically lifts citation rate within 14 days.
Primary category set. Every secondary category slot used. Service area set to Phoenix and surrounding suburbs. Description rewritten in 750 characters. New photos every 30 days. AI models cross-reference your site against your GBP and weight you down for any mismatch.
Fix those three, in that order, and your law firm starts appearing in ChatGPT, Perplexity and Claude answers for "best lawyer in Phoenix" inside a month.
Run the free check below. We generate the exact prompts a client in Phoenix would type to find a lawyer, then you paste them into ChatGPT, Perplexity and Claude. If your law firm does not come up, you have data, not a feeling.
Two prompts free, no signup. Email gate before the third prompt and the self-check, then a free 4-page Teaser PDF lands in your inbox.
Three paths, depending on how much time you have.
22 pages, 39 paste-ready actions. The FAQ schema, the Attorney schema, the homepage rewrite, the GBP checklist. About 90 minutes of work for a Phoenix law firm.
Get the workbook, $15Same content as the workbook but as a guided web flow with personalised prompts, progress tracker, and short video walkthroughs. Launch price.
Get the toolkit, $49We run the analysis on your Phoenix law firm. You get a 12 to 15 page Fix List PDF with the exact 5 to 8 lines of code to paste, plus the FAQ schema, the LocalBusiness JSON-LD, and the homepage rewrite. 15 minutes to apply once we deliver. We never log into your site.
Order the Fix List, $197