Urgent HVAC queries (no heat, AC dead, water leak from the unit) get a single AI recommendation, not ten links. The contractor with proper Service schema and 24/7 hours wins the call. Three structural fixes get a single-owner business cited inside 30 days.
Address, phone, opening hours, the named towns and counties you cover. Most HVAC sites have nothing in areaServed, so they don't show for "HVAC near me" queries.
Mark up emergency no-heat callouts and emergency AC failure separately from your standard install / maintenance services. ChatGPT prioritises HVAC contractors with explicit emergency-response hours for urgent winter and summer queries.
"How much does a new furnace cost installed", "Why is my AC blowing warm air", "Is it cheaper to repair or replace a 12-year-old unit", "Do you do same-day callouts when the heat is out". Wrap in FAQPage JSON-LD.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Your HVAC Business",
"telephone": "+1-XXX-XXX-XXXX",
"address": {"@type": "PostalAddress",
"streetAddress": "123 Trade Lane",
"addressLocality": "Pottsville",
"addressRegion": "PA",
"postalCode": "17901",
"addressCountry": "US"},
"areaServed": ["Pottsville", "Schuylkill County", "Hamburg", "Tamaqua"],
"openingHoursSpecification": [
{"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
"opens": "00:00", "closes": "23:59"}
],
"priceRange": "$$"
}
</script>
The full workbook has the matching Service blocks (emergency no-heat, AC repair, install, annual maintenance), a 12-question HVAC FAQ pack, and the Google Business Profile checklist for trade contractors.
$15 workbook: all schema blocks pre-filled for HVAC, 22 pages, paste-and-go.
$197 audit: we map your specific service area and deliver finished code in 24-48 hours.
Honest answers, no sales call. Email Bob direct.