Urgent HVAC queries (no heat, AC dead, water leak from the unit) get a single AI recommendation, not ten links. The contractor with proper Service schema and 24/7 hours wins the call. Three structural fixes get a single-owner business cited inside 30 days.
Address, phone, opening hours, the named towns and counties you cover. Most HVAC sites have nothing in areaServed, so they don't show for "HVAC near me" queries.
Mark up emergency no-heat callouts and emergency AC failure separately from your standard install / maintenance services. ChatGPT prioritises HVAC contractors with explicit emergency-response hours for urgent winter and summer queries.
"How much does a new furnace cost installed", "Why is my AC blowing warm air", "Is it cheaper to repair or replace a 12-year-old unit", "Do you do same-day callouts when the heat is out". Wrap in FAQPage JSON-LD.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Your HVAC Business",
"telephone": "+1-XXX-XXX-XXXX",
"address": {"@type": "PostalAddress",
"streetAddress": "123 Trade Lane",
"addressLocality": "Pottsville",
"addressRegion": "PA",
"postalCode": "17901",
"addressCountry": "US"},
"areaServed": ["Pottsville", "Schuylkill County", "Hamburg", "Tamaqua"],
"openingHoursSpecification": [
{"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
"opens": "00:00", "closes": "23:59"}
],
"priceRange": "$$"
}
</script>
The full workbook has the matching Service blocks (emergency no-heat, AC repair, install, annual maintenance), a 12-question HVAC FAQ pack, and the Google Business Profile checklist for trade contractors.
$49 opening discount, the Toolkit (regular $99): the interactive web version of the workbook. Personalised prompts, save and resume, direct-link buttons that open ChatGPT and Gemini with the question pre-filled. Most owners pick this.
$25, paste-and-go workbook: 22 pages, every schema block pre-filled for hvac, a 30-day plan. You do the typing.
$299, Fix List: we run the analysis on your specific business, write the code mapped to your service area, deliver a branded PDF in 24 to 48 hours.
Honest answers, no sales call. [email protected].