If not, you are losing self-pay and insured patients to the clinics who figured this out first. This page is the 15-point checklist we run on every physiotherapy clinic website we audit. Start with the free checker, or skip to the $15 workbook.
Physiotherapy queries are specialty-driven. Patients ask for "physio for a running injury", "physio for shoulder impingement", "women's health physio". The models match those queries against clinics that signal the specialism clearly. Clinics with a generic "sports injury clinic" homepage lose to clinics that name running, climbing, postnatal, TMJ or hypermobility.
The usual gaps on physiotherapists websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Multidisciplinary musculoskeletal care delivered in a premium clinical environment.
Physiotherapists in Brighton. Running injuries, shoulder rehab, postnatal and women's health, hypermobility. HCPC registered, CSP members, BUPA and AXA recognised. First session £65, self-referral welcome.
The after version is the one ChatGPT can match against “best physio in Brighton for a running injury”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of physiotherapists. Items are ordered by impact, not difficulty.
Name the specialisms: running, shoulder, postnatal, hypermobility, sports. Name the town. Name HCPC registration and CSP membership. Name the insurers you accept. State first-session fee. That is the hero. "Expert physiotherapy" is not.
HCPC (Health and Care Professions Council) and CSP (Chartered Society of Physiotherapy) are the two UK trust signals. Hero, footer, and a compliance page with every physio's HCPC number.
BUPA, AXA, Vitality, Aviva, WPA, Cigna. List exactly who you are recognised by, with the provider number for each. Patients search "physio that takes BUPA near me" and a model needs this text to match.
Running injury, shoulder rehab, ACL rehab, frozen shoulder, postnatal, hypermobility, TMJ. Each a separate page, each with its own Service schema, its own FAQ, its own case summary.
First session, follow-up, 30-minute vs 45-minute, shockwave, acupuncture if offered. Publish the number.
Questions: do I need a GP referral, what does the first session involve, can I claim on my insurance, how many sessions will I need, do you offer shockwave, do you offer acupuncture, do you do home visits. Wrap in FAQPage JSON-LD.
Rewrite 750 characters. Lead with specialisms, HCPC, insurer network, first-session fee.
Primary: Physiotherapist, or Physical therapist. Secondary: Sports medicine clinic, Pain management physician (only if relevant), Occupational health service.
Patients travel for physio. List primary town plus surrounding towns. Mirror as areaServed.
Clinic name, address, phone must match across every directory.
HCPC number, MSc or BSc in Physiotherapy, special interests, years of experience. Models cite clinicians by name as well as clinics.
Prompt for reviews that mention: got me running again, explained what was wrong, didn't upsell extra sessions, worked with my insurer.
Paste ten patient prompts into ChatGPT, Perplexity, Claude.
Use Physiotherapy sub-type under MedicalBusiness. Add medicalSpecialty, healthPlanNetworkId for insurer mapping where supported. Offer schema for each treatment type.
A clinic manager can run the backlog in a weekend. Hero, HCPC, insurer list, five specialism pages, team page, FAQ, schema, GBP. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Patients type specialism-specific queries like "physio for a running injury in Brighton" into ChatGPT. The model names clinics that signal the specialism clearly. Generic "sports injury" homepages get skipped.
Split specialisms onto their own pages and publish pricing. A running injury page and a postnatal page beat one "what we treat" page.
DIY with the $15 workbook is enough for most single-site clinics. The $197 audit gives a ranked list with copy ready to paste.
One to three weeks on ChatGPT, faster on Perplexity.
Yes. In the US, replace HCPC with state PT licence and replace insurer network with in-network listing. Structure is identical.
Yes. getseoforai.com/checker. Under 60 seconds, no signup.