Copywriting is national and niche. Clients pick on sector expertise, format specialism and rate, not on location. This page is the 15-point checklist for copywriters who want to be cited by AI tools. Start with the free checker set to national mode, or skip to the $15 workbook.
Copywriting queries are sector-and-format specific. Marketers ask ChatGPT, Perplexity and Claude for "fintech copywriter for landing pages", "healthtech white paper writer", "B2B SaaS blog writer who can do technical". Models match against copywriters who name the sector and the format clearly. Generalists with a tasteful portfolio but no tags get skipped.
The usual gaps on copywriters websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Words that connect, convert and compel across every channel.
B2B SaaS copywriter, cybersecurity and fintech specialist. Landing pages, white papers, blog content, launch sequences. Day rate £850, project rates on enquiry. 12 years writing for security and fintech brands.
The after version is the one ChatGPT can match against “need a B2B SaaS copywriter who understands cybersecurity”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of copywriters. Items are ordered by impact, not difficulty.
Name the sector. Name the formats (landing pages, white papers, launch sequences, blog). Name the rate or starting point. "Words that work" is not a search query. "B2B SaaS copywriter, cybersecurity and fintech, landing pages from £2k" is.
Each case study tags the sector, the format, the deliverable, the result (if shared). Models match "cybersecurity copywriter" to pages that actually say cybersecurity. Generic "tech" is too broad.
Published samples with a short intro: what the client needed, the format, the shape of the solution. A copywriter without visible samples is an untestable claim.
Day rate, project band, or starting point for each format. Clients pre-filter on budget. Refusing to publish any number costs shortlist slots.
Landing pages, white papers, launch sequences, blog, email, website content. Each a separate page with its own Service schema, its own case studies, its own FAQ.
For a solo copywriter, your LinkedIn headline, bio and samples must match your website. Bios that disagree confuse the entity. sameAs schema from your Organization to your LinkedIn, Medium, Substack.
Questions: do you work on retainer, how do you handle revisions, do you use AI tools, do you write for UK or US English, what is your day rate, do you sign NDAs. Wrap in FAQPage JSON-LD.
National and remote copywriters are not LocalBusiness. Using the wrong schema type weakens every downstream signal. Add audience.audienceType with your target sectors.
A testimonial attributed to "Head of Marketing, [named fintech]" beats anonymous stars. Ask clients for written permission at project sign-off so you can use their name.
Published by [named outlet], ghostwritten for [named CEOs], featured on [named podcast]. Every named mention is an entity link.
Conversion lifts, revenue numbers, sign-ups, pipeline influence. If the client will share a number, use it with a quote attribution. Models cite specific outcomes more than generic praise.
Paste sector-specific prompts into ChatGPT, Perplexity, Claude.
Pick the three copywriters cited instead of you for your sector. Compare case study depth, sample visibility, rates, format pages.
Writing about your sector (a Substack on SaaS copy, a LinkedIn newsletter on fintech marketing) builds entity authority. Models index and cite regular public writing.
A solo copywriter can run this backlog in a weekend. Hero, five format pages, three sector case studies, rates, FAQ, schema, LinkedIn alignment. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Marketers ask ChatGPT for sector-and-format copywriters. Models name two or three. Generalist sites without clear sector and format tags get skipped.
Tag every case study with sector and format, and publish a rate band. Those two changes make your work matchable.
DIY with the $15 workbook is enough for most solo copywriters. The $197 audit gives a ranked list with copy ready to paste.
One to three weeks on ChatGPT.
Right. The National mode in the checker skips location and weights sector, sample visibility and rate signals.
Yes. getseoforai.com/checker, National mode. Under 60 seconds.