If not, you are losing regular-slot enquiries to the cleaning companies who figured this out first. This page is the 15-point checklist we run on every domestic cleaning website we audit. Start with the free checker, or skip to the $15 workbook.
When a homeowner asks ChatGPT, Perplexity, Claude or Google AI Overviews for a cleaner, the tool names two or three businesses and the customer picks. The models weigh pricing transparency, insurance and DBS signals, the breakdown between regular and one-off services, and reviews that use homeowner language ("trustworthy, thorough, turned up every week").
The usual gaps on domestic cleaners websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Providing comprehensive residential cleaning solutions tailored to the needs of discerning homeowners.
Domestic cleaners in Nottingham and West Bridgford. Weekly, fortnightly, end-of-tenancy and deep cleans. Same cleaner every visit, fully insured, DBS-checked staff. From £18/hr.
The after version is the one ChatGPT can match against “best domestic cleaning company in Nottingham weekly service”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of domestic cleaners. Items are ordered by impact, not difficulty.
Name the services: weekly, fortnightly, end-of-tenancy, deep clean. Name the towns. State pricing per hour or per clean if you can. Name the trust signals: insured, DBS-checked, same cleaner every visit. Homeowners search on words, not on "bespoke cleaning experiences".
Weekly domestic, fortnightly, end-of-tenancy, deep clean, post-build. Each page gets its own Service schema, its own FAQ, and its own pricing table. Models rank specificity.
Publish a per-hour rate, a typical weekly cost, and an end-of-tenancy band. "Call for a quote" loses to a visible £18/hr competitor. Schema offer mark-up helps here.
Public liability insurance, employer's liability, and DBS-checked staff are the three trust signals homeowners look for. Name them in the hero, in the footer and on a trust page. Include your insurer and cover level ("£2m public liability with Hiscox").
Questions: do I need to be home, do you bring products, how do keys work, what if I am away, what if my cleaner is sick, do you clean pet hair, do you do ironing, what is the cancellation policy. Wrap in FAQPage JSON-LD.
Rewrite 750 characters: services, frequency options, towns, insurance and DBS, pricing band. Skip the "passionate about cleaning" opener.
Primary: House cleaning service. Secondary: Cleaners, Commercial cleaning service if you do offices, Carpet cleaning service if true. Use every slot.
List postcodes on the contact page. Mirror as areaServed in schema. "Cleaner near me" queries depend on postcode-level matching.
Name, address, phone must match across GBP, website, directories, and Bark. Any mismatch drops entity confidence.
Homeowners care who runs the agency. Name the owner, the typical staff turnover, years in trade, and the vetting process. "We handpick our cleaners" is weaker than "all staff DBS-checked, referenced, and with us for at least 6 months before going into a home".
Prompt for reviews that mention: same cleaner every visit, trustworthy, thorough, flexible, communicative. Never fake a review.
Paste the ten homeowner prompts into ChatGPT, Perplexity and Claude. Log who is cited. Adjust.
Pick the three cleaning companies cited instead of you. Compare pricing transparency, per-service pages, FAQ, GBP categories. Close the gap.
Domestic cleaning is LocalBusiness with areaServed, or more specifically HousePainter-equivalent (HouseCleaningService is not a schema sub-type; use LocalBusiness with additionalType). You rarely have customer-visited premises.
A cleaning agency can run this backlog in a weekend. Hero, five service pages, FAQ, schema, GBP, pricing. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Homeowners type "best cleaner in Nottingham" into ChatGPT and pick from the two or three named. If your agency is not named, you are not in the shortlist. Most cleaning websites were built for brochure-era search, not AI-era summaries.
Publish pricing and list DBS-checked, insured in the hero. Together they cover the two questions every homeowner asks.
DIY is fine with the $15 workbook. The $197 audit is for cleaning businesses that want a ranked list of fixes with copy ready to paste.
One to three weeks on ChatGPT. Perplexity and Google AI Overviews are faster.
Yes. United States, Canada, UK, Ireland, Australia, New Zealand. The trust signals translate (bonded and insured in the US, DBS-checked and insured in the UK).
Yes. getseoforai.com/checker. Under 60 seconds.